Going Social

I love work luncheons because it's nice to leave the office and i'm a bit of a learning geek.  So it's great to take in some new info.

Liz Hover was the guest speaker discussing the current hot topic of social media.  This was timely for me in both a personal and professional sense.  Personal because of the recent kick off of this blog.  Professional because we're developing a brand new company website and I'm writing the majority of the content.

Not a fan of the term social media, Liz prefers to explain the new communications direction as 'using the internet to communicate and interact with others'.  She gave a rundown on the the basics of twitter, facebook and other related tools that will benefit any marketing communicator.  With an emphasis on the commitment required to keep content fresh and relevant, Liz explained that if you are not interacting and responding to the people following your business - you might as well not bother.  It's not hard but it does take a real time commitment.  A commitment worth making to stay relevant in the new world of communications.

I was pretty pumped up by the influx of brand, spankin' new ideas so I finally caved and created my own twitter account.  This will help me link my blog to an even wider audience.

She also stressed the importance of creating content that is genuinely interesting to readers.  What problems do they want solved?  What information would help them?  What do they want to know about?  Liz's own blog Diary of a Web Gal was a great inspiration, you should definitely check it out.

I've got a lot of questions to ask myself to truly fine tune my own content.  Thanks for following along for the journey!

Written with love,
Lenore